smarterplanet:

User Experience is Not Just Design, It’s the Key to Innovation and Growth – Brian Solis

It’s not every day you have Jesse James Garrett stop by to talk about the state of user experience (UX) and its role in the future of business. But, we were fortunate to have him visit the set of Revolution to talk about the importance of people and experiences and how UX deserves the attention of the c-suite.

The author of The Elements of User Experience and Co-Founder of Adaptive Path, Garrett has literally written the book on user experience. When we think of UX though, we often think of web, software and product product development. UX however, also represents the keys to relevance and innovation. In our discussion, Garret shares how research, psychology, behavior and design can open the doors to meaningful creativity for design and product experience strategies. But more importantly, he shares how executives across the organization can learn from the UX team to improve services, business models, and overall customer relationships.

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